Marrakech, Morocco - In 2020, we expanded on our dreams in major ways: offering more products across the brand and engaging with our travel lifestyle in new ways. We decided that in order to create the products we love in a sustainable way, we must control the means of production. We set our intentions. We followed our hearts. Our travels led us to Morocco, and we built our own atelier (French for "workshop") in Marrakech to supply our retail stores and website with apparel and home goods.
Res Ipsa Marrakech atelier
One of our first Moroccan travel trips, we discovered that just about 40 miles south of our atelier, the Ourika Valley opens up an ancient landscape, an old set of traditions, and a community of people -- the Berber tribe -- that have endured there for over thousands of years. To this day, the Berber people still remain a backbone of the Moroccan economy and are known worldwide for their influence on a wide array of production, largely done by hand in the High Atlas mountains, including rugs, textiles, jewelry, and pottery.
We wanted to share a brief but rich history of the Berber Tribe, the Berber Tribe's connections to Marrakech and the Ourika Valley, and explore our shared growing connections made possible over the past three years post-building our Res Ipsa Marrakech atelier. We feel this blog can provide you with a fun bit of story-telling and background knowledge into a select few product offerings -- our Moroccan rug sandals and Boucherouite rugs -- made from handwoven Berber rugs in the High Atlas mountains. And finally, we hope this blog builds on one of our core beliefs:
- We believe that every person should travel as far as they can as often as they can.
We hope this travel blog might inspire you to travel -- be it to Morocco -- or any place in the world that peaks your curiosity. Enjoy reading!
Nestled in the heart of Morocco, the Berber tribe, also known as the Amazigh people, boasts a rich and ancient history that predates even the Arab and Islamic influences in the region.
Ourika Valley and the Berber Tribe
A Brief History on the Enchanting Ourika Valley: