Decision 2024 | RES IPSA - RES IPSA

Decision 2024 | RES IPSA

The last four months, the last four weeks, the last four days have been exhausting. We look for ways to rise above the toxicity to focus on the good—and there is a lot of good. Regardless of what you fear and how you feel about our future, there is nothing more powerful than answering two simple questions “What do I believe?” and “What do I really want?”. As a country, this is our moment to look inward, answer those questions, and then look to the future with joy.

Every decision is a choice between fear and love. At Res Ipsa we are committed to choosing love over fear. We are guided by a set of ten core beliefs. These are guiding principles that best explain why we do what we do. Our core beliefs remain our North Star, inspiring us to look inward and build a future with optimism and intention.

  • We believe that you should do something with joy, or not at all.
  • We believe that beauty is not trivial.
  • We believe that every product should have a story.
  • We believe humans are hard-wired for narrative.
  • We believe that every person should travel as far as they can as often as they can.
  • We believe that travel is important because it opens minds and hearts.
  • We believe that you get back what you put out.
  • We believe makers of well-made products deserve to make a fair profit & living wage.
  • We believe that small businesses are the bedrock of a strong economy.
  • We believe retail is not dead.

2024 is almost over, and 2025 brings new energy and big plans. We’re excited about the year ahead, leaning further into the values that bring us joy.

Thank you for being a part of Res Ipsa’s story.

Best,
Josh & Odini

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